Benidorm Fun Town Tycoon
Visit Benidorm
Benidorm has always been a city that reinvents itself.
Vertical, dense, alive. A destination built layer by layer, where tourism and city life grow together through a unique urban model.
So we turned that idea into gameplay.
Benidorm Fun Town Tycoon is a Roblox experience where players actively shape the city. They explore Benidorm, collect seeds, plant them, and grow their own living skyscraper in the heart of the destination.
A city experienced through play.
A destination built for the next generation of travellers.
What makes it special?
This is more than a digital version of Benidorm inside Roblox. It is a playable translation of how the city works.
Players move through recognisable parts of the destination, from the Old Town and the Balcón del Mediterráneo to Levante, Poniente and its iconic skyline. Along the way, they collect resources, plant seeds, upgrade their building and expand their own vertical city.
The core loop is simple, players explore to collect seeds and grow the building.
Through that loop, the experience turns Benidorm’s urban identity into a game system. Vertical growth becomes progression. Sustainability becomes part of the mechanics. Exploration becomes a first contact with the destination.
From digital play
to destination perception
Benidorm Fun Town Tycoon was designed as an experience, a new gateway into the destination for families, kids and young audiences who discover places through interactive worlds.
Instead of asking younger generations to look at Benidorm, the experience invites them to build it, move through it and understand it by playing.
That changes the role of tourism communication.
A destination becomes something players can enter.
A city becomes a system they can understand.
A future trip begins as a digital memory.
Results
Benidorm Fun Town Tycoon has reached 1 million visits on Roblox.
But a visit is just the beginning.
The key metric is attention quality: players spend around 15 minutes inside the experience, far beyond the few seconds usually captured by a digital ad.
They explore.
They play.
They stay.
They come back.
For a tourism brand, that means something bigger than reach. It means a young future traveller choosing to spend time inside your destination voluntarily, interacting with it and building a relationship with it before the real trip exists.
What this changes
Benidorm Fun Town Tycoon shows how tourism brands can move from destination storytelling to destination systems.
Features become mechanics.
Places become playable spaces.
Sustainability becomes progression.
Awareness becomes time spent.
Benidorm is simulated, played and reimagined inside one of the platforms where Gen Z and Gen Alpha already spend their time.
That is the difference between showing a place and creating a world people want to enter.